Canyons

BEFORE: The Canyons was a distressed operating company and real estate acquisition by Talisker. The 4.2M SF-4,700 acre resort with 1,500 hotel units was poorly-branded, underperforming and un-ranked as a ski resort with below average consumer experience and asset value.

AFTER: Canyons, reconfigured, repositioned, redeveloped, and technologically transformed, achieved a Top 10 nationally ranked year-round resort destination within 1 year. It was the recipient of Vail Resort management contract of +$25M in annual NOI, ultimately resulting in the acquisition of both Canyons and Park CIty Mountain by Vail Resorts.

Talisker Club and Canyons

Ski lifts at the Talisker Club lifting happy skiers up the mountain

Photo Credit: Co-op Branding

Vision and Precedent

The initial sketch of the Talisker Club and Canyon

Image Credit: P2B Ventures PLLC

Core Repositioning Strategy

Image Credit: P2B Ventures PLLC

A Mountain Re-envisioned

Layout of the Talisker Club and Canyons

Image Credit: Co-op Branding

Identity Inspiration

Talisker Club and Canyons logo which combines simplicity and fluidity

Image Credit: Co-op Branding

Layout of Talisker club

Image Credit: Talisker Club and Canyons

A Brands Spirit

Image Credit: Co-op Branding

A New Promise

Image Credit: Co-op Branding

Make Mountain a way of Being

Photo Credit: Co-op Branding

A Better Way…

Photo Credit: Co-op Branding and Cayons

Memorable Meals, Memorable Days

Image Credit: Co-op Branding

Image Credit: Talisker

The Mountains

Image Credit: Ski Magazine

Boardman joined Canyons Executive Committee and was responsible for real estate development, resetting the brand and its approach to the on-mountain digital environment, the mountain village arrival and lifestyle experiences, and the F&B offerings from Mountain to Main Street. Integrating across discipline lines with senior executive leadership and the operating team, the distress asset was relaunched into a nationally recognized, year-round resort.

This new Canyons included…

4.2 Million of development SF at Canyons
1,500 Residential Units
1,200 Hotel/Condo Units
Over 4,700 Acres of Mountain Recreation
26 F&B Venues
250,000 SF or Retail